Do Toyotas Hold Their Value? Let’s Find Out

Do Toyotas Hold Their Value – When buying a new car, one of the biggest factors to consider is its resale value. After all, you don’t want to invest your hard-earned money into a vehicle that will rapidly depreciate in value. This is where Toyota stands out from the rest.

Not only does Toyota hold its value, but it consistently ranks as one of the top brands for retaining its value over time.

But why do Toyotas hold their value so well?

does toyota hold its value

Let’s take a closer look at what makes this brand a top performer in terms of resale value.

Understanding Vehicle Depreciation

Understanding vehicle depreciation is essential. Vehicle depreciation refers to the decrease in value that occurs over time. Some cars depreciate faster than others, resulting in a significant loss in value.

However, Toyota cars have consistently proven to hold their value exceptionally well.

Unlike other brands, Toyotas have a reputation for retaining their resale value, making them an excellent investment for car buyers. In fact, Toyota consistently ranks among the top brands for retaining value over time.

This means that when it comes time to sell or trade in your Toyota, you can expect to receive a higher price compared to other cars.

The Unbeatable Resale Value of Toyota Vehicles

Toyota vehicles have earned a reputation for their unbeatable resale value. But what makes them stand out from the competition?

According to a recent study by Zutobi, Toyota cars and trucks consistently hold their value better than other vehicles in the market.

The study analyzed depreciation over a three-year period, revealing that the Toyota Tacoma is the top performer, with only a 21.93% depreciation rate.

This is followed by the Ford F-Series and Ford Ranger. On the other hand, the Kia Sorento had the least resale value, along with the Chevrolet Trax and Mercedes-Benz GLE Class.

Read Also: Why Are Toyotas So Expensive?

Do Toyotas Hold Their Value?

Resale value, Toyota cars and trucks are in a league of their own. They consistently hold their value better than vehicles from other manufacturers, and there are a few reasons why.

  1. Toyota vehicles are known for their quality and reliability. They are built to last, with dependable engines and durable components that stand the test of time. This reliability gives owners peace of mind and attracts buyers in the used car market, which contributes to the high resale value.
  2. Another factor is the cost of maintenance. Toyotas are designed with fewer moving components, which means they require less preventive maintenance compared to other brands. This not only saves owners money on maintenance costs but also increases the overall value of the vehicle.
  3. Feedback from previous owners also plays a significant role in determining a car’s resale value. Numerous studies have shown that Toyota owners report overwhelming satisfaction with their vehicles. This positive reputation and word-of-mouth recommendations from satisfied owners contribute to the strong resale prices of Toyota cars.
  4. The overall quality of Toyota vehicles is a contributing factor. Every Toyota model is equipped with high-quality parts and materials, ensuring better performance and lower repair costs down the road. Many Toyota vehicles also feature driver assistance technologies and enhanced safety features, which further increase their resale price.

Toyota vehicles hold their value well due to their quality, reliability, low maintenance costs, positive owner feedback, and overall high quality. If you’re looking for a vehicle that will retain its value over time, a Toyota is an excellent choice.

Best Selling Toyota Models

If you’re in the market for a Toyota, you’re in luck because they have some of the best-selling models on the market.

does toyota hold its value

Let’s take a closer look at a few of these popular Toyota vehicles.

  • The Camry is a sedan that has been around since 1983. Known for its smooth ride and abundance of features, the Camry is a great choice for both commuters and families.
  • The Corolla has been a best-selling car since 1966. It’s no wonder why it’s so popular – with its combination of economy, safety, and convenience, it’s a perfect option for commuters and small families looking for an affordable vehicle.
  • If you’re in need of an SUV with ample cargo space and great fuel economy, look no further than the RAV4. Initially debuting as a compact version, the RAV4 has evolved over the years to become a versatile vehicle that’s suitable for any terrain.
  • For those in need of a spacious SUV with seating for up to eight people, the Highlander is a top choice. Introduced in 2001, it offers three rows of comfortable seats, with optional captain chairs in the middle row depending on the model year.
  • The Tacoma is an excellent option. Debuting in 1995, the Tacoma is known for its reliability and durability, making it a favorite among outdoor enthusiasts who need a truck that can handle heavy loads and everyday errands.
  • The FJ Cruiser is an off-road SUV that has gained popularity among adventure-seekers. Produced from 2006 to 2014, it boasts a rugged design and a powerful V6 engine that’s perfect for tackling tough terrain.

Looking for a sedan, SUV, or truck, Toyota has a range of models that are sure to meet your needs. With their reputation for reliability and durability, it’s no wonder these models are some of the best-selling vehicles on the market.

Read Also: Most Expensive Toyota

Does Toyota lose value fast?

Toyotas have a reputation for holding their value over time, making them a wise investment. Toyotas are a safe bet when it comes to resale value. While you may have to pay a bit more for a pre-owned Toyota compared to other brands, it’s worth it knowing that your vehicle will hold its value in the long run.

In fact, the 2021 models are our top pick for the best resale value. So if you want a car that won’t lose its value fast, Toyota is the brand for you.

What is the highest resale Toyota?

The 2022 Toyota Tundra is the cream of the crop when it comes to resale value. It has been named the No. 1 vehicle in Kelley Blue Book’s Best Resale Value Top 10 list this year.

With a predicted resale value of 70.8% after five years of purchase, it’s no wonder the Toyota Tundra is at the top of the list.

But the Tundra doesn’t just hold its value in the short term – even after 15 years, it still maintains a strong resale value. In 2022, the Toyota Tundra received a powerful redesign, further enhancing its appeal and value in the resale market.

Read Also: Why Are Toyotas So Reliable?

Which Toyota depreciates the least?

The Toyota Tacoma is the clear winner. According to a study, it has a depreciation rate of just 21.93% over three years, making it the top performer. Following closely behind are the Ford F-Series and Ford Ranger.

On the other end of the spectrum, the Kia Sorento has the least resale value, followed by the Chevrolet Trax and Mercedes-Benz GLE Class. These findings confirm Toyota’s reputation for having strong resale value.


Toyota is truly the brand that defies depreciation. With its outstanding resale value, Toyota vehicles are a smart investment for any car buyer.

The combination of quality and reliability, low maintenance costs, positive owner feedback, and overall high quality contribute to Toyota’s exceptional resale value.

Looking for a sedan like the Camry, a compact car like the Corolla, an SUV like the RAV4 or Highlander, a truck like the Tacoma, or an off-road adventurer like the FJ Cruiser, you can trust that a Toyota will hold its value over time. So, if you want a vehicle that will retain its value and provide long-lasting satisfaction, look no further than a Toyota.