Why Are Toyota 4Runners So Expensive? Let’s Find Out

Why Are Toyota 4Runners So Expensive – In the world of SUVs, few names command as much respect and admiration as the Toyota 4Runner. Renowned for its ruggedness, reliability, and off-road prowess, the 4Runner stands as a testament to Toyota’s commitment to quality engineering.

However, for many prospective buyers, there’s a lingering question: Why are Toyota 4Runners so expensive?

We’ll explore the factors that contribute to the premium price tag of these formidable vehicles.

From advanced technology to unparalleled durability, there are several key reasons behind the 4Runner’s elevated price point.

Why Are Toyota 4Runners So Expensive

Reason Why Are Toyota 4Runners So Expensive?

So, why are Toyota 4Runners so expensive? It’s a combination of uncompromising engineering, advanced safety features, off-road capabilities, quality materials, and the renowned reliability that Toyota is known for.

The initial investment may be higher, but the value that a 4Runner delivers over its lifespan is immeasurable.

For those seeking a vehicle that is not just a mode of transportation but a reliable companion on any adventure, the Toyota 4Runner’s premium price tag is a small price to pay for the unparalleled experience it offers.

The Toyota 4Runner has earned its reputation as an epitome of ruggedness, versatility, and reliability in the realm of SUVs.

Why Are Toyota 4Runners So Expensive

Yet, Why are Toyota 4Runners so expensive?

1. Ultra-Reliable Legacy

Toyota 4Runners are renowned for their legendary reliability. Delving into 4Runner forums reveals numerous accounts of these vehicles surpassing the 400,000-mile mark, often with minimal issues to report.

In fact, some users proudly showcase their 4Runners boasting over 720,000 miles, a testament to their durability.

This reputation for longevity provides Toyota the confidence to price the 4Runner higher, knowing that consumers value this exceptional reliability.

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2. Resale Value: A Remarkable Asset

One of the standout features of a 4Runner is its remarkable ability to hold its value over time.

According to CarEdge, the average 4Runner experiences only a 19% depreciation in value after five years.

This positions the 4Runner among the top 10 vehicles, across all classes, for retaining their value.

This robust resale value instills confidence in buyers, leading to increased demand and consequently driving up the initial purchase price.

3. Supply & Demand Dynamics

In 2020, CarandDriver reported the 4Runner as one of the 25 most popular vehicles sold. This high demand affords Toyota the leeway to gradually increase prices.

Many 4Runner owners tend to keep their vehicles for numerous years, resulting in a limited supply in the second-hand market.

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This discrepancy between demand and supply naturally propels used 4Runner prices upwards.

4. Economical Maintenance Costs

Why Toyota 4Runners are So Expensive

Unlike many vehicles, the Toyota 4Runner stands out for its cost-effective maintenance. RepairPal estimates that the average annual maintenance cost for a 4Runner is approximately $514.

This figure is notably lower than the average for all midsize SUVs ($573) and significantly below the average for all vehicles ($652).

Moreover, the 4Runner boasts a robust aftermarket, making spare parts readily available at reasonable prices.

However, it is worth noting that while maintenance costs are economical, the 4Runner’s fuel efficiency may lead to slightly higher operational expenses.

5. In-depth Engineering and Durability

Toyota’s legacy of quality engineering is palpable in the 4Runner. Its robust body-on-frame construction ensures resilience, particularly in the harshest off-road conditions.

With a potent engine and a reliable drivetrain, the 4Runner is a dependable choice for both families and off-road enthusiasts.

This level of engineering precision and durability naturally factors into the vehicle’s pricing.

6. Off-Road Prowess: A Distinct Advantage

Why Toyota 4Runners are So Expensive

A distinguishing feature of the 4Runner is its exceptional off-road capability.

Designed to conquer challenging terrains, it boasts a high ground clearance, skid plates, and a locking rear differential, among other features.

This capability necessitates significant investments in research, development, and manufacturing, all of which contribute to the vehicle’s higher price.

Read Also: Why Are Toyotas So Reliable?

Are 4Runners losing value?

No, the 2023 Toyota 4Runner has maintained an impressive resale value score of 90/100 and a quality and reliability score of 87/100 according to JD Power. It also retains a value of 64.4% after 5 years, securing the 6th spot in KBB’s Best Resale Value Awards for 2023.

Why do 4Runners hold their value so well?

The Toyota brand is renowned for its durability and reliability. This reputation translates into commendable resale values for their vehicles, including the 4Runner.

Even after 3-5 years, the 4Runner retains a substantial selling value, which is attributed to its inherent longevity and reliability.

Are 4Runners high maintenance?

No, the annual maintenance cost for a Toyota 4Runner is $514. This figure can vary based on factors such as age, mileage, location, and the service shop used.

Are 4Runners good investments?

Yes, a Toyota 4Runner is considered a good investment. It is a vehicle designed for long-term ownership rather than quick turnover at the end of a leasing period.

Thanks to its robust design, it also performs admirably off-road, although it may not match the capabilities of a Bronco or Wrangler.

Is insurance high on a 4Runner?

Auto insurance rates can vary based on factors like driving history, location, age, and other considerations. However, on average, insuring a 2023 Toyota 4Runner costs $1,942 per year, while its 2022 counterpart costs approximately $1,627 annually.


The elevated price tag of Toyota 4Runners can be attributed to a combination of factors. These include their exceptional reliability, impressive resale value, high demand, economical maintenance costs, and the meticulous engineering that goes into their construction.

The off-road capabilities, limited competition in their class, and the inclusion of various features and options all contribute to their premium pricing.

Moreover, the manufacturing costs associated with building a 4Runner to Toyota’s renowned standards play a significant role in their expense.

The upfront investment may seem steep, but owning a Toyota 4Runner is akin to acquiring a steadfast companion built for the long haul.

Its resilience, both on and off the road, makes it a reliable choice for those seeking a vehicle that endures the test of time.

The 4Runner’s exceptional value retention, combined with its unmatched dependability, makes it a wise choice for those who prioritize longevity and quality.

So, when pondering the question, “Why Are Toyota 4Runners So Expensive?”, one must recognize that it’s the sum of these attributes that defines the worth of this remarkable SUV.

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